Article Marketing As An SEO Tool For Building Backlinks
Why Do You Need Backlinks?
Backlinks are an important factor in your site’s search engine ranking. The higher your site ranks in search engine results the more visitors you will get to your site. You can easily create backlinks and establish yourself as an expert in your field by writing and posting articles.
Article Marketing
Article marketing is a relatively easy way of increasing your search engine ranking. Making your articles available to online publishers quickly builds the number of backlinks to your site because each article submitted to an article directory creates an immediate backlink to your website.
Article marketing is even more powerful when you publish your articles through an article distribution service; it helps you to create a highly visible web presence and get a lot of links to your site quickly. Submitting just one article will result in thousands of links from article directories and blogs.
If you make sure that the articles you write to market your business contain useful keyword rich content, other site owners will want to use your articles on their blogs and in their newsletters.
It’s important to write and submit articles regularly. You won’t succeed if you just write a few articles and then stop. Plan to submit at least one article every week. Publish unique articles on your website too and gradually create a keyword rich, content rich site that has information that people are actually looking for.
Market your articles using Twitter and Facebook
Use Twitter to regularly publish links to your articles. And post article links to Facebook too. Post your links often enough to get attention but not so much that people feel that you’re spamming or pitching. Interact with your followers and show interest in what they post.
Encourage your readers to link to your articles from their sites. Let them use your articles as content for their website in return for a live link to your site.
What makes a good link?
The best links are relevant links. You are aiming for links from relevant sites and from higher page ranking sites. Irrelevant backlinks count, but they don’t carry as much weight as relevant links.
If the site linking to you covers similar topics, the backlink is considered relevant. Backlinks from link farms and pornographic websites damage your ranking with search engines. Resist the temptation to use blackhat hat SEO strategies!
Article marketing is much more than writing articles so that you can give information about your products and services to as many people as possible. The links you build with your articles as as important as the articles themselves. If you write useful articles, put keyword rich links in the article resource box, and distribute your articles to a lot of article directories your site will soon climb in the search engine rankings.
I use Content Crooner to distribute my articles. Here is where you can find them so that you can put the power of wider article distribution to work for you.http://lynnelee.com/articlemarketer
November 10th, 2009 at 07:49
These are good tips. You could also link your Twitter account to your Facebook account so every update from Twitter is reflected.
December 11th, 2009 at 13:38
Good article! and even though twitter links are NoFollow ones its still worth using them.
Also a good tip above about the facebook link.
January 9th, 2010 at 08:27
Article Enriched with key words can be helpful for site ranking if it indicates your site and also if it maintains good quality to make an impression on readers.. I do agree that Regular article submission into article directories definitely work on backlink building to increase site rank…
May 1st, 2010 at 03:11
Another good article marketing backlinking strategy is to write guest blogs on highly trafficked or high PR blogs and get your content in front of people you normally wouldn’t have reached.
May 1st, 2010 at 11:08
Lisa thanks for sharing. Guest blogging is a very effective way of getting a quality link to your site and getting your material in front of a new audience.
May 21st, 2010 at 18:43
Article marketing can definitely provide quality backlinks to a website but I think there is a danger attached to focusing too much on backlinks. So many people ‘buy’ backlinks or employ backlinking services and end up with completely irrelevant links.
October 8th, 2010 at 23:34
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January 29th, 2011 at 12:53
“Content Is King” but there are so many website owners – who have been trying to win the search engine battles – ignore the rules and try to be ‘smart’. They used software and tools to trick the search engines to get their websites indexed highly but only to find out that their websites were banned a month later.
January 29th, 2011 at 13:01
It’s ALWAYS a bad idea to try and TRICK the search engines. Quality content, carefully placed keywords and back links using keywords will make sure your content is ranked highly and stays there
April 4th, 2011 at 14:12
Always remember to select the proper category during submitting articles. And also do not include more than 2 links inside article
June 3rd, 2011 at 21:36
Just what I was searching for.