You can easily turn related articles into an ecourse and offer it as a free ecourse to help you connect with more people and give them a taste of what you have to offer.
Or, you can offer an ecourse as an entry level product and use it as low cost way of keeping in front of potential clients and customers. Offering an e course is an effective way to repurpose your articles and turn them into a money making sourc
What is an ecourse?
An ecourse is a course or series of classes delivered by email that teaches something of value that will help your reader to solve a problem.
An ecourse can take a number of different forms
- text-only
- text with one or more multi-media elements, such as audio or graphics
- text with interactive tools such as surveys or assessments
An ecourse can be as short or as long as you like
A short ecourse for the purpose of helping someone to grow to know like and trust you can be between 5 and 10 modules long.
I’ve seen ecourses offered that are delivered every week of the year. A comprehensive paid ecourse could easily be 52 modules long. Jimmy D Brown does this with his Membernaire Program which I highly recommend.
What do you include in an ecourse?
Each module could include
- A welcome or confirmation message
- A short introduction to the material you are covering outlining the key points
- The body of your message
- Additional material, examples, links to more information
- A call to action, a suggested next step, or an offer relevant to your content that will help your reader to go further
- A concluding comment
- An indication of what to expect in the next module
What else could you include in your ecourse?
An offer to discover more in depth material via a product or service, whether your own or an affilate product that you can heartily recommend
Point your reader to a discussion list or blog where they can interact with other people who are taking your course.
Link to more information, a special report, ebook or audio that goes into more detail
Links to tools or resources
A request for feedback
How can I earn money from turning my articles to an ecourse?
Charge for the ecourse
- Anything from $7 to $… depending on the depth and breadth of your course
- Charge a monthly fee for the length of the ecourse to make it more affordable
Offer your ecourse for free as a lead-generation tool, and use it to upsell to paid products or services that cover the topic in more depth.
Include affiliate links to recommended resources throughout your ecourse and earn passive income each time one of your readers invests in a product you recommend.
Start your own affiliate programme and make money when other people sell your course for you.
What are the benefits of creating an ecourse?
- It’s a simple way to repurpose existing articles
- It’s a relatively easy way of growing you product range and offering different entry levels.
You don’t have to write all the modules before you offer your course. You could write one a day or one every few days, or one a week, until your ecourse is complete. You’ll soon have a growing bank of material that you can repackage in a number of different ways. Writing articles is the beginning of something much bigger.
You don’t need to spend hours writing each part. Writing each module can be quick and easy especially if you are using articles you have already written. You just need a brief lesson offering quality content. Today’s article is one example of what you could do.
You could offer something even shorter if it was a free ecourse, perhaps one tip with some examples and a link to more information. It needn’t take you more than an hour to write each module, you’re not writing a masterpiece. And the more you write, the easier it will get.
I think the major benefit of offering an ecourse is that the people who register for your course are ready to take action. Your ecourse offers a solution to a problem they have been struggling with. When you deliver what you promise, help them to solve their problem and take the next steps; you become a trusted source and they are very likely to be interested in other relevant offerings. Your ecourse has a much bigger impact than the information you can offer in an article.
An ecourse is an easy way of staying in contact with your reader. When they hear from you each week they get to know like and trust you and they are much more likely to buy from you in the future.
What do I need to get started?
You need an autosesponder to automatically deliver each module for you. I recommend Aweber. They have a good reputation and a high deliverability rate.
The first 3 or 4 modules written and pre-loaded into the autoresponder. You can write the rest as you go along.
If you have already started to build a list you can offer your ecourse to your subscriber list. If you haven’t, and need to build a list, offering an ecourse is a great way to build your list. All you need to do is write related articles, post them in article directories, and direct people to your opt in box from the resource box at the end of the article.
You don’t need anything else. You can get started with making money from ecourses even if you don’t have much money to outlay on resources. The only thing you need to pay for is your autoresponder. If you do this right your ecourse will pay for itself, and more before the first month is out.
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