Article Writing & Marketing - Powerful Article Writing & Marketing Tips

Article marketing is simply a matter of writing informative articles and getting your articles selected to appear in ezines or on blogs. Many ezine publishers and blog owners use free articles and they’re always looking for fresh content.

Article marketing works because there is such a huge demand for quality content. Writing free articles and putting them in article directories where they can be read and selected by blog owners and ezine publishers is a very effective way of marketing your business.

The best thing about this particlular marketing method is that it doesn’t cost any money yet it helps to build your reputation as an expert in your field. When you’re starting out and you need to keep overheads to an absolute minimum, article marketing is an ideal way to market yourself.

• Article marketing doesn’t cost any money
• Article marketing pre-qualifies visitors to your website
• Article marketing gets your message in front of people you wouldn’t reach otherwise
• Article marketing is viral and it is effective

There are thousands of ezines and blogs, and that means that there is a ready made market for your articles. You only need to look at the vast number of print magazines to realise that someone somewhere is interested in what you are qualified to write about.

Why write articles for free?

When people read your article they see your invite in your resource box at the end of the article, click through to your website and get to see what you have to offer. They learn something and you get a chance to turn their interest into a sale.  That’s the power of article marketing and it isn’t any more complicated than that..

How To Write An Article

• You need to write informative articles about something you know a lot about
• You don’t have to write like anyone else. Be yourself. Let your voice and personality shine through your writing
• Answer a question that you’re often asked
• Give your top ten tips for ….
• Tell a story and give examples that people can relate to
• Limit yourself to between 300 and 500 words. This is an ideal length for most ezines.
• Give a few steps that your reader can take to make your idea work for them.
• Add a call to action. Articles are more effective when there is a call to action.

If you deliver valuable information, people are more likely to be interested in your offer and click throught to your website.

Make good use of your resource box at the end of your article. The resource box is where you get to sell your reader on going to your website, subscribing to your ezine, or buying a product.

Marketing with articles is a win win situation.

• The website owner wins because they get great free articles
• The reader wins because your article is valuable information
• You win because you get your message in front of hundreds, sometimes thousands of people who wouldn’t otherwise know about you and what you have to offer

My challenge to you this weekend is to go and write some articles. If you will find it easier with a structure to follow, you can download two free article writing templates to help you get started.

If you struggle to get started with writing, try speaking your article instead. Decide on a question that people want the answer to, record your answer and then type it out. You could easily write an articles series if you do that. Before you know it, you’ll have enough material for a book. But that’s for another post.

You’ll find a related article on resource box strategies here.