Article Writing & Marketing - Powerful Article Writing & Marketing Tips

Your article needs to persuade your reader to spend time reading it and read it all the way through. You need to grab their attention straight away and then keep their attention until the end of your resource box.

You could begin your article with an interesting fact or shocking statistic, or simply tell your reader exactly what they will know or be able to do by the end of your article.

• “By the end of this article you will know exactly how to write articles that sell.”

Define your objective before you start to write your article, it will help you to keep your article on topic. Once you know your objective you can plan your article.

One way of writing your article

• Start with a working title
• List your main points
• Put them in a logical order

Now, add an interesting snippet of information, a relevant quote or a short anecdote that brings your article to life. Just make sure that your article follows a logical sequence and includes a call to action.

Basic Article Structure

1. Title
2. Opening paragraph
3. Middle
4. Closing paragraph

Your article title needs to have impact and suggest a benefit or the solution to a problem.

• How To Survive a Divorce
• Do You Make These Mistakes When Disciplining Your Children?

Your opening paragraph needs to draw your reader in, you could try each of these tactics and see which works best

• A simple statement
• A provocative question
• A recent quote
• A shocking statement
• A short story

You’re aiming to involve your reader and draw them in. What will you use as your hook?

If you want your reader to keep on reading make sure your opening tells them something interesting and new or promises something worth knowing. Always imply a benefit, and as a general rule keep the opening paragraph short.

The body of your article needs to be full of interesting information, make sure it isn’t just a list of facts.

Whatever you do, don’t announce the end of your article by rounding it off. I always aim to let my article flow into the resource box and give a call to action. That way I get people to read to the very end and more people click through to my website.

The article  and the resource box are not about you. Your readers are looking for what’s in it for them. Make sure that every part of your article passess the ’so what?’ test.

Aim for impact and make your readers an offer they can’t refuse.