Article Writing & Marketing – Effective Article Marketing Strategies

When you’re writing articles don’t use difficult words and phrases and whatever you do, don’t sound formal or pompous.

People don’t respond well to jargon or long words, they pefer simple language that they don’t have to think to understand. One or two syllable-words work much better than longer ones.

When you use simple language, you make it easier for your readers to ‘buy.’  Don’t attempt to impress your readers with long words; they sound unnatual and create a barrier. 

If you want more people to read your articles use simple words and shorter sentences.

Article writing guidelines

• Don’t waste words
• Aim for clear and simple
• Use simple words in easy to understand sentences

You’re looking to communicate clearly rather than display your literary skills, so keep your sentences short. Long sentences can be very difficult to read.

One study showed that when sentences are more than 25 words long, only 10% of readers can understand them! When you’re writing on the web it’s even more important to make your articles easy to read. So, never go over 25 words and if you do have a long sentence, try to break it into two setences. Write as you talk and make sure that you have lots of shorter sentences.

Don Marquis said, “If you want to get rich from articles, write the sort of thing that’s read by persons who move their lips when they’re reading to themselves.”

Using shorter words and sentences will make your articles much easier to read. So now you’ve been let off sounding intellectual, go and write some more articles.