A recent issue of Entrepreneur Magazine had this to say about content creation and content marketing:

When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.

Think about that: content marketing is bigger than print, radio or television. Bigger than SEO marketing or PR. That’s why you need to be creating content.

Here are 3 reasons why you need to be able to create your own content

Reason 1 – Prospects are attracted to your voice – by “your voice” I mean the unique way you approach problems. Prospect search on the internet  for solutions to their problems. When they hear your voice – how you approach and solve problems – they will be drawn to you.

Reason 2 – No one else can deliver it like you – Here’s the good news and the reality (nice when those two go together): There are more people out there, eager to hear your message, who can only hear it in your voice, than you can ever get to in your lifetime.

No one else your unique perspective, life experience, knowledge and wisdom. No one else. And there are people out there who need to hear your unique message, who can only hear it from you.

Create your content and get it out to the people who need it.

Reason 3- You need to learn how to write your own content when you are starting out.  When you start your business you are more likely to have more time than money. Use that time to learn how to quickly and easily create your own content whenever you want or need it.

Later on, when you have more money than time, you may want to outsource some of your content creation. If you have been writing your own content you will know what to look for when you are looking for someone who can “write in your voice”.

If you want to know how to easily create prospect and profit pulling content then join us on Tuesday Dec 13th for our no-cost online Content Creation Workshop…

Register here => http://lynnelee.com/profitablecontent

Jeff Herring is going to walk you through creating  content LIVE so you can see exactly what to do and how to do it.

There’s no cost to attend – it’s our gift to you!

Be sure to share this post with your friends so they can benefit too.

Today we’re going to talk about choosing the right title for your article.

Don’t underestimate the power of a good title when it comes to getting your article read by more of your target market. The right title will grab attention, get more people reading your article and get your article published by more newsletter owners.

Your title should be descriptive and catchy and promise a benefit. It should draw your reader in and make them want to know more. The idea is to immediately capture your reader’s attention with a casual glance and let them know what they will get as a result of reading your article.

This may sound a little tricky but with practice and testing you will get the hang of it.

You’ll find more help in choosing great article titles here

How to Get More people To Read Your Articles

What Makes A Good Article Title?

How To Make Your Article Title Sell

A Good Title Is A Work Of Genius

Look for another quick tip soon!

http://onlinebusinessgym.com/article-marketing-bootcamp

If you want to:

• Become known as an expert in your niche
• Establish your credibility with your target market
• Get more targeted traffic to your website
• Quickly rise to the top of the search engines
• Improve your article writing skills and dramatically increase your output
• Reach many more people than you’re reaching now
• Charge higher fees and make more money

Then it’s time to change the way you view article marketing and seriously consider using articles as part of your client attraction strategy…

Article marketing is one of the most effective ways to market yourself as a service professional or small business owner. When it comes to credibility with your target market, nothing performs as well as an article. Once your article is ‘out there’ it works 24 hours a day to drive targeted visitors to your site.

You’ll find details here http://onlinebusinessgym.com/article-marketing-bootcamp

There are three kinds of people in the world:

• Those who need content for their blog, newsletter or website.
• Those who want to read that information because they’re looking for a solution
• And those who supply the content.

Article Directories need a constant supply of fresh articles and they repay you for your content by allowing you to put live links to your website in the article resource box. That is very good news for you!

Article Marketing creates a WIN-WIN-WIN!

One of Marion Ryan’s short articles got her in front of the UK’s biggest coaching organisation and was published in both their ezine and print magazine – not a cold call or email request in sight!

There are professionals who are getting most of of their business from article marketing.

If you’re ready to put article marketing to work for your business I recommend you join Marion for her Article Marketing Bootcamp for coaches, consultants and small business owners who:

• Are new to article marketing and don’t consider themselves ‘writers’
• Have published articles but with indifferent results
• Are more experienced article writers looking for accountability, progress and tangible results

This article marketing bootcamp will help you discover 

1. How article marketing works for business-building
2. How to write compelling articles
3. How to use keywords in your articles
4. How to create powerful titles that get your articles read

And much much more…

EXCLUSIVE ONLINE SUPPORT GROUP You will find that one of the biggest benefits is belonging to an exclusive online group – where you get support, feedback, advice and accountability.

You will have lifetime access to membership of this community group – this will be invaluable and will help you to succeed with article marketing. No more having to figure it all out yourself!

Are You ready to join the Article Marketing Bootcamp?

You’ll find details here http://onlinebusinessgym.com/article-marketing-bootcamp

If you are ready to get serious about article marketing so you can build up your business and create a catalogue of effective articles that remain in the article directories forever I recommend you get on board while you have the opportunity.

Being  part of a writing community that supports and encourages every member to write more than they would on their own will be invaluable. People who work with Marion and the people she gathers never want to leave because they have such a great experience!

If your plans for 2010 include getting more business and making more money this is too good an opportunity to pass up.

http://onlinebusinessgym.com/article-marketing-bootcamp

To your article marketing success

Lynne

PS Be sure to tell Marion Lynne Lee sent you

Backlinks are an important factor in your site’s search engine ranking. The higher your site ranks in search engine results the more visitors you will get to your site. You can easily create backlinks and establish yourself as an expert in your field by writing and posting articles.

Article Marketing

Article marketing is a relatively easy way of increasing your search engine ranking. Making your articles available to online publishers quickly builds the number of backlinks to your site because each article submitted to an article directory creates an immediate backlink to your website.

Article marketing is even more powerful when you publish your articles through an article distribution service; it helps you to create a highly visible web presence and get a lot of links to your site quickly. Submitting just one article will result in thousands of links from article directories and blogs.

If you make sure that the articles you write to market your business contain useful keyword rich content, other site owners will want to use your articles on their blogs and in their newsletters.

It’s important to write and submit articles regularly. You won’t succeed if you just write a few articles and then stop. Plan to submit at least one article every week. Publish unique articles on your website too and gradually create a keyword rich, content rich site that has information that people are actually looking for.

Market your articles using Twitter and Facebook

Use Twitter to regularly publish links to your articles. And post article links to Facebook too. Post your links often enough to get attention but not so much that people feel that you’re spamming or pitching. Interact with your followers and show interest in what they post.

Encourage your readers to link to your articles from their sites. Let them use your articles as content for their website in return for a live link to your site.

What makes a good link?

The best links are relevant links. You are aiming for links from relevant sites and from higher page ranking sites. Irrelevant backlinks count, but they don’t carry as much weight as relevant links.

If the site linking to you covers similar topics, the backlink is considered relevant. Backlinks from link farms and pornographic websites damage your ranking with search engines. Resist the temptation to use blackhat hat SEO strategies!

Article marketing is much more than writing articles so that you can give information about your products and services to as many people as possible. The links you build with your articles as as important as the articles themselves. If you write useful articles, put keyword rich links in the article resource box, and distribute your articles to a lot of article directories your site will soon climb in the search engine rankings.

I use Content Crooner to distribute my articles. Here is where you can find them so that you can put the power of wider article distribution to work for you.http://lynnelee.com/articlemarketer

‘How To’ articles are in great demand and they have the added benefit of establishing you as an expert

Everybody is an expert to someone on something. YOU have specialized knowledge that your reader wants and needs.

The How To article is probably one of the easiest kind of articles to write. Once you decide on your topic, simply make a list of the steps, then write an informative article that your readers will find easy to understand and implement. If you do this well, it will build their confidence in your knowledge and ability. The more you demonstrate your knowledge and expertise, the more likely they are to think of you when they need services and products like yours. 

Make your how to article easy to read

When you are writing your How To Article, present your instructions in sequential steps. Step 1, Step 2, … it will help your reader to see exactly what the steps are and make them easy to follow.

 How To articles are as easy to write as writing a list. When you write your article in list form makes it easier for your reader to skim and follow, the easier your article is to read and understand, the better.

How To articles are so easy to write

Start by writing down the main steps and use that as an outline for your article. Once you’ve listed the steps, go back and write one or two sentences for each step. The article will almost write itself. Write simply, write as if you are talking someone through the steps.

Your target market are actually searching for How To information.

• How to check out a hoax
• How to tie a tie
• How to start a business
• How to get more clients
• How to get more vistors to your website
• How to stop your dog barking
• How to write a resume
• How to survive depression
• How to get rid of cold sores…

The easiest way to persuade Google to visit your site and rank it higher in the search engines is to write how to articles on topics that your target market are actually searchng for. Search engines are looking for the best possible answer to a question. Make sure your site gives the best answer and Google will love you.

Your target market is looking for helpful information, so write How To articles, show them how to do something and demonstrate that you have what they need.

Once you’ve written your How To articles, you need to get your articles to as many sites as possible. For information on how to distribute your articles to hundreds of targeted publishers with the click of a button, go to http://lynnelee.com/articlemarketer

Here are links to 3 keyword research tools that I recommend

http://lynnelee.com/KeywordDiscovery/

http://lynnelee.com/KeywordElite/

http://lynnelee.com/nichebot/
 

A strategy for writing lots of articles quickly

Create a list of bullet points before you start 

The bullets will form the outline of your article. If you write a quick outline before you actually write the article, the article will almost write itself.

Once you have your outline, you just need too write two or three sentences for each bullet point. Creating an outline before you start will help you to keep on topic and fulfil the promise of the article title.

Give your article a powerful headline

Your headline needs to be keyword rich and promise a benefit. Target the keywords you want to rank highly for in the search engines and include the keyword phrase in your title.

When you are writing a lot of articles it’s a good idea to target variations of your main keyword phrases and branch out to subtopics that will be of interest to your niche.

Focus

Close Twitter and email, and resist the temptation to have the TV on in the background. The key to writing a lot of articles quickly is to set writing goals and stay focused.

If you would like some help to write more articles quicker than you ever thought possible, I recommend you check out

How To Write A 400 Word Article Quickly

When people search online, they use what are known as keywords to find the information they want. Different people use different keywords to search for the same thing. One person looking for information to help them get on the first page in search engine listings might type in ‘how to get on first page of google’, another might type ‘top search engine rankings’.

They are both looking for the same information, but using different search terms known as keywords, each keyword phrase gives a different set of results.

When you are writing articles it is important not to guess at the keywords your target market will use. Do thorough keyword research and make sure you put your keywords where the search engines like to see them.

Please don’t skip these steps. If you want your articles to appear on the first page of search engine results keyword research and proper keyword placement are vital.

How Does Article Marketing Help With SEO?

Article marketing is an effective way of directing targeted traffic to your website and a way of getting links to your website from the article directories and other websites and blogs. You get links to your site by writing articles and submitting them to article directories. You get even more links when webmasters publish your article complete with author’s resource box on their site.

Your articles need to use the keywords being used to search for information and they need to provide useful information. Your article acts as a marketing agent and needs to to give enough good information to persuade your reader to click on your link in the article resource box.

Aim to send your readers to a page on your site that provides the information they want, don’t just send them to the home page. You can send them to your home page if it’s relevant, but it’s best to get back-links to pages deep on your site.

Search engines list individual web pages, so each article or each page of your website can have a first page listing. The more articles you write, the more opportunities you have of getting on the first page of Google and getting your website found.

The combination of SEO and article marketing is very powerful and will help you to get good search engine listings quickly. When you learn how to use article marketing and search engine optimization together, you will be able to drive lots of free targeted traffic to your site.

If you’d like to know more about how to get your articles listed on the first page of Google, I recommend you use http://www.articlemarketingstars.com to help you use article marketing for maximum SEO effect.

Lynne Lee is a life coach and SEO consultant who specialises in demystifying search engine optimization, you will find many useful free resources at her Optimize Your Website Blog

7 Quick Search engine Optimization tips To Get Your Site On The First Page Of Google

Recommended resources

Powerful keyword research tool

Free download – keyword spy

Article submision service for even more search engine exposure

All blue text is a clickable link, just click through to find more helpful resources.

http://is.gd/gmwQ

You simply install the free software, then when you browse in Google, the software automatically shows a view keywords button below any Adwords on the page.

When you click the view keywords button, you get to see the keywords the Adwords advertiser is bidding on and much more.

If you’re writing blog posts, or articles, this is a brilliant tool for getting great ideas for key words.

This keyword research tool is powerful and it’s free. You can download it here:

I suggest you go there now, I don’t know how long they will be giving it away.

http://is.gd/gmwQ

Successful article marketers talk about how much traffic they get from articles and tell you that they’re dominating search engine rankings with their articles, and if they know what they’re doing, it may be true, but remember that they didn’t get those results overnight. It is easy to drive traffic to your website using article marketing but don’t expect masses of traffic immediately, it takes time, and submitting just one article won’t get you the results you’re looking for.

How many articles do I need to write and submit?

Almost anyone can use article marketing as a tool to get more visitors to their site. You don’t need to be an SEO expert or a techi. You just need to be able to write informative, helpful articles that answer questions that people are asking, and submit your articles to article directories regularly.

I suggest you aim to write and submit at least one article each week. One article a week is a minimum, you will get better results more quickly if you write more articles. Writing more articles isn’t as difficult as you think. You will  find that you can write more articles quickly once you get into the habit of writing. Try setting yourself a challenge of writing 1 article each day for the next 30 days, you might surprise yourself.

If you’d like to discover article writing techniques designed to help you write more articles quickly, I recommend How To Write Articles Quickly

If you are serious about using articles marketing to drive quality traffic to your site, you really need to find the time to write at least one article a week; if you submit at least one article a week to article directories , you will begin to see great results, and the more articles you submit, the more visitors you will get.

How long will it be before I see results from article marketing?

You can expect to see some increase in visitor numbers almost immediately, and when you start submitting 4 -30 articles a month, you can expect to see a significant increase in visitor numbers within 3 months. Much depends on how well you target keywords, how many articles you submit, how quickly your articles are indexed by the search engines and how quickly your articles get to the first page of search results. Seriously consider investing in Article Marketing Stars if you want to see quick results in the search engines.

A word of warning

Don’t submit one or two articles, and then say, “this isn’t working!” If you want to see significant results you need to write and submit articles regularly.

How can I tell whether article marketing is working?

These are the main ways to measure your article marketing results:

• increased traffic to your website
• an increase in backlinks to your site
• increase in PageRank (be patient, Google only updates this every 3 months)
• better search engine ranking for your keyword

You won’t see massive changes right away, but the more articles you get out there, the more ways you will have of getting traffic to your site and creating an ever increasing number of back links. 

Article marketing is an effective way to build links and drive traffic to your website, so persevere, the rewards are worth the effort.

Many effective article marketers use an article submission service to save time and increase article exposure. Article Marketer will submit your articles to hundreds of article directories at the click of a button.

Now, go do some keyword research and write and submit some articles.

Keyword research this is a great tool and there is a $1 trial

Discover how to write articles quickly

The secret of getting your articles on the first page of Google

If you want lots of people to click through to your site don’t make your article resource box about you. Your article resource box needs to be about your reader and promise a strong benefit.

Here are some examples of effective article resource boxes

This resource box resulted in a 50% click through rate

There is no good reason why you can’t get started right now to learn the steps of article marketing and make some money from what you know.

To help you on your way, I’d like to offer you a free guide How To Make Money From Articles. When you accept my offer you’ll also receive, 5 Steps To A Short Report and Create An E-Course In One Day. You just need to visit http://www.articlewritingandmarketing.com

And while you’re there, you might like to check out my article writing and marketing blog, it’s full of helpful articles and links to useful resources.

Your article resource box must past the ‘so what’ test. It’s the most important part of your article aside from your article title. Take time to get it right. Test and tweak until your article resource box results in a good through rate.

 This resource box resulted in a 33% click through rate

If you are making the mistake of focusing your coaching website around keywords that hardly anyone is searching for and know you need to do keyword research but hate the idea or don’t know how, there is an easy and immediate solution. The best keywords for your coaching niche are just a few clicks away.

If you are ready to target coaching keyword phrases that will help your site to climb in the search engine rankings, Click here for your coaching keyword list.

This resource box has a click through rate of 1 in 5

If you have a website or blog and you’d like more visitors, I’d like to offer you How To Get More Visitors To Your Website for free so that you can discover where to put your keywords for maximum SEO effect. Just click this link and you’ll have your free audio in minutes.

How To Get More Visitors To Your Website For Free

You will also receive a free report, Really Useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic.

Lynne Lee is a life coach and SEO mentor, you can discover more about Lynne and download many useful free resources at http://www.optimizeyourwebsiteblog.com

Action steps

Review your article resource boxes, make sure they have a strong call to action and pass the ‘so what’ test.

Further Resources

If you’d like more help with article writing and marketing, you might like to check out these resources

Article Writing Secrets & Chalking Cash From Articles 

Article Stars This guide will help you to get your article ranked highly in Google and get even more free search engine traffic.

Article Marketer  An article distribution service that distruibutes your articles to hundreds of directories giving you masses of exposure and one way links to your site.