Little or No Original Content? You could be in trouble with Google

If your site has little or no original content you will find yourself in trouble with Google.

Here is what Google has to say about little or no original content:

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

However, some webmasters attempt to improve their page’s ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users. Examples include:

Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.

Doorway pages: Pages created just for search engines

Auto-generated content:Content generated programatically. Often this will consist of random paragraphs of text that make no sense to the reader but that may contain search keywords.

Scraped content: Some webmasters make use of content taken from other, more reputable sites on the assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy. Purely scraped content, even from high-quality sources, may not provide any added value to your users without additional useful services or content provided by your site.

It’s worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results.

There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings, and product comparisons.

If you give in to the temptation to simply re-use other people’s content rather than create unique articles, you will be in trouble with Google and your site could suddenly disappear from search engine rankings.

Writing your own unique articles is much easier than you think Here are links to some of my articles on EzineArticles. They will help you to create more original content and stay on the good side of Google.

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2 thoughts on “Little or No Original Content? You could be in trouble with Google

  1. Excellent article. Fresh content and original content is the only way to updtae a website or blog these days. You are going to see radical changes in the way Google ranks websites in 2009 and those with a lot of plr content will suffer.

    -Jeff Schuman

  2. Your title –   Little or No Original Content? You could be in trouble with Google — Article Writing & Marketing – Powerful Article Writing & Marketing Tips – caught my eye on the google blogsearch page. Just goes to show you how important good titles are! 😉 I’ve added http://www.articlewritingandmarketing.com to my reader, so I can see what else you come up with

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